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Founded in 2012 in Melbourne, Australia RYDER instantly earned cult status amongst the fashion vanguard for its unique take on vintage design, prints and bohemian style. Founder Penny Brown brings her vivid memories of beach side holidays as a child to life in each collection embracing the cultural meld of urban life with the Australian countryside. Inspired by a desire to create collections that transcend seasons, creating clothes with a unique visual language that are both feminine and bohemian.